Meet the founder

Founded in Redlands, CA in 1993 by Carlos Reis. 

The passion for skateboarding only grows. After these many years it has become part of my DNA, our family culture and lifestyle. Retail is very demanding, and it can suck the life out of you, but only if you let it.  I've always believed in treating the staff as well as I would like them to treat our customers.

We are taking BANNED to another level aiming to reach more skateboarders worldwide, and be a positive presence in their lives. In doing so, we grow our team with qualified talent, adding the necessary skill I don't have.

This, while raising a family, the wife and active, fast growing twin girls.